Why is SEO important? Search Engine Optimization – referred to as SEO is critical to your marketing strategy for several reasons. The one that matters most is that SEO affects how your website ranks. Keywords and search phrases are what cause Google (and other search engines) to scour the Internet for related content to present the most relevant, useful, and helpful content to searchers. Gone are the days of stuffing loads of keywords into poorly-written content to gain traffic. Since the inception of Google, websites and digital content ranks in SERPs, or search results have evolved dramatically.
What hasn’t changed is the need to keep our websites, blogs, social media channels, and email campaigns current with relevant keywords and great content. If your business is going to be competitive online, you must either master and apply best SEO practices, or hire experts to manage SEO for you. You can launch a website and post products or services. But text, images, infographics, and videos are the media Google crawls to answer questions, explain issues, and sell products and services to consumers.
Without SEO, we don’t have a chance against big box stores with substantial advertising budgets. But with a little learning and some discipline, you can build an effective website, blog, or affiliate marketing program to develop a profitable side hustle or full-time business. If you want to take over the world, you may need to spend a considerable amount of money to market your plan. But if you’re looking for your part of the pie, Sandbox Marketing can help you achieve that goal without expensive ad agencies.
SEO = search engine results
SEO is important because it can help a website to rank higher in search engine results pages (SERPs). This, in turn, can help the website to attract more visitors from the online space, which can lead to increased brand awareness and conversions. Marketing professionals know that SEO is an important piece of any successful digital marketing strategy. If you’re going to rank in SERPs, you cannot ignore your SEO game.
1. The primary source of website traffic is usually Organic Search
Organic search, or organic traffic, refers to the number of visitors a website gets from users who have typed in its web address directly into their browser. Organic search is still the most common source of traffic for websites. In fact, Google reports that 82% of all visits to websites are coming from organic search results. This means that if your website is not optimized for SEO and you don’t have a strong presence in the top positions on SERPs, then many potential customers will not find you online at all.
2. The best Search Engine Optimization (SEO) techniques increase sales conversions
According to HubSpot’s own research, companies can expect an average increase of 5% in conversions for every 10 organic search ranking positions they improve. That means if you can get your website to rank in the top 3 positions on SERPs, then you could potentially see a 50% improvement in your conversion rate!
3. SEO is cost-effective marketing
With SEO, small businesses can compete with larger enterprises at a fraction of the cost. It levels the playing field and gives businesses of all sizes a chance to be visible online and reach their target audience. Additionally, unlike other marketing channels such as PPC or social media ads which require a continuous budget to maintain results. Once you achieve good rankings in organic search results, your website will continue to generate traffic without any additional cost.
4. SEO builds brand awareness and credibility
When customers search for your products or services online and see your website ranking high in the search results, they will start to associate your brand with quality and trustworthiness. This can go a long way in establishing your business as a credible player in your industry, which is essential for long-term success.
5. SEO generates leads and sales 24/7
Unlike other marketing channels which have limited hours of operation, SEO works for you around the clock – generating leads and sales even while you sleep! As long as potential customers are searching for what you offer online, your website has the potential to generate leads and sales day and night.
Now that you know why SEO is important, you can visit our partner links to start your own SEO campaign, or hire an expert without breaking your budget.
Pros who know why SEO is important
We only partner with industry leaders who understand why SEO is important for small business. Each provider offers extensive tips and tools to help you develop a powerful marketing strategy. We have also tested many of the tools and know that they work. So we’re confident that you’ll have the same success.
Scale content fast with Scalenut
Scalenut for AI Content: Crafting quality content for SEO takes time. Create full-length documents in 5 minutes or less with Cruise Mode. Or access loads of templates for everything from product descriptions to Q&A guides. We have fallen in love with this new technology, and are using to optimize this page.
Combine SEO with HubSpot sales tools
HubSpot: Get help with a full-blown customer retention management strategy. Find free SEO tools by searching ‘SEO’ with the magnifying glass at the top of their site. HubSpot also offers upgrades to most free products, which helps to super-charge your marketing campaigns.
Super-charge on-site SEO with Rank Math
Rank Math: If you run a WordPress website, Rank Math is the most powerful plugin for on-site SEO tools. Their site is full of videos and tutorials to run a winning SEO campaign. We’re running it right now on our site.
The Pro subscription is the best value for do-it-yourselfers.
Work through a detailed SEO checklist with SEOBUDDY
SEOBUDDY: If you’re looking for a step-by-step checklist, this is it. Make a one-time purchase and use the SEO checklist over and over again. SEOBuddy also offers free tools and helpful resources to build a successful SEO strategy.
SEO is important because it makes your website more visible, which in turn leads to more traffic and more opportunities to convert prospects into customers. Good SEO can help you rank higher in search engine results pages, which leads to more web traffic and potential customers. SEO is also important because it helps build brand awareness. When your website ranks higher in search engine results pages, more people are exposed to your brand. This can help you build trust and credibility with potential customers, which can eventually lead to more sales and conversions.
In short, SEO is important because it can help you get more traffic and convert more prospects into customers.
Learn more about why SEO is important. Click here to learn how SEO can work for your marketing strategy.