What SEO stands for “Search Engine Optimization.” What SEO means describes the process of getting traffic from free, organic, editorial, or natural search results in search engines. SEO aims to improve your website’s position in search results pages.
What SEO means for small business
Search engine optimization (SEO) is how you help customers find your site when they use Google search, or other search engines by building your site the right way and optimizing your keywords in order to generate more traffic to your page and more sales. SEO is a long-term strategy that delivers long-lasting benefits. It is an ongoing process that requires continuous effort and vigilance. However, the payoff is worth it as it can help you achieve sustainable growth and scale your business.
Search engine optimization can be managed for free (almost). It does require time, but if you’re willing to learn and write, you can boost your business’ marketing strategy without a huge advertising budget. This means you can use your budget for other marketing tactics, like pay-per-click advertising.
Market your business with free and low-cost SEO solutions
There are two types of SEO: on-page SEO and off-page SEO. On-page SEO pertains to all optimization that takes place ON your website, such as content optimization, keyword research, title tags, meta descriptions, etc. Off-page SEO pertains to optimization that takes place OFF your website, such as link building and social media engagement.
SEO is important for small businesses because it is a cost-effective way to market your business online. SEO can help small businesses attract new customers and grow their business.
Sandbox Digital Marketing lives by these SEO tools
We’re testing other tools, but these are the ones we can’t live without:
Rank Math Pro: We started testing Rank Math on a day job and have been drinking the kool-aid ever since! We have used other on-site SEO tools, like Yoast. But when it comes to ease of use, comprehensive data, and tools that actually improve your content, we can’t say no to Rank Math.
Scalenut: Scalenut.ai is one of the new tools we’re testing, and so far, we’re not turning back. We’re taking full advantage of the Semrush keyword research feature (included with Growth or Pro plans). If you need to generate content in a hurry, we haven’t found a better tool yet.
Google Analytics: Everyone should be using Google’s Analytics tool to review web traffic, page performance, and potential SEO improvements. The tool is 100% free and can easily be integrated with a WordPress or other site.
Google Search Console: In addition to Google Analytics (GA), you should also be using Google Search Console (GSC). This tool won’t be completely useful until your site has launched and you have added content over time. We can’t say how long it will take for insights to show in your console, but the more you work on on-site SEO, the more concise your insights will be when they do appear.
How to make SEO work for your marketing strategy
- Nail down what problems you solve for customers
- Identify what ranking keyword phrases your customers use to search for what you do
- Research what keywords and keyword phrases your competitors are ranking for
- Optimize your website content for the keyword phrases you want to rank for
- Promote Your Website on social media and other channels
Put the meaning of SEO to work for your business
Now that you know what SEO means, you can check out resources on our site and visit our partners to put your SEO game to work. Read our latest guides and contact us if you need help finding the right solutions for your marketing strategy.
Get expert help with your SEO strategy from our trusted partners at Rank Math
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