Why is SEO important? Search Engine Optimization – referred to as SEO is critical to your marketing strategy for several reasons. The one that matters most is that SEO affects how your website ranks. Keywords and search phrases are what cause Google (and other search engines) to scour the Internet for related content to present the most relevant, useful, and helpful content to searchers. Gone are the days of stuffing loads of keywords into poorly-written content to gain traffic. Since the inception of Google, websites and digital content ranks in SERPs, or search results have evolved dramatically.
What hasn’t changed is the need to keep our websites, blogs, social media channels, and email campaigns current with relevant keywords and great content. If your business is going to be competitive online, you must either master and apply best SEO practices, or hire experts to manage SEO for you. You can launch a website and post products or services. But text, images, infographics, and videos are the media Google crawls to answer questions, explain issues, and sell products and services to consumers.
Without SEO, we don’t have a chance against big box stores with substantial advertising budgets. But with a little learning and some discipline, you can build an effective website, blog, or affiliate marketing program to develop a profitable side hustle or full-time business. If you want to take over the world, you may need to spend a considerable amount of money to market your plan. 😀 But if you’re looking for your part of the pie, Sandbox Marketing can help you achieve that goal without expensive ad agencies.
Now that you know why SEO is important, you can visit our partner links to start your own SEO campaign, or hire an expert without breaking your budget.
Our SEO Partners
HubSpot: Get help with a full-blown customer retention management strategy. Find free SEO tools by searching ‘SEO’ with the magnifying glass at the top of their site.
Rank Math: If you run a WordPress website, Rank Math is the most powerful plugin for on-site SEO tools. Their site is full of videos and tutorials to run a winning SEO campaign. We’re running it right now on our site.
The Pro subscription is the best value for do-it-yourselfers.
SEOBUDDY: If you’re looking for a step-by-step checklist, this is it. Make a one-time purchase and use the SEO checklist over and over again. SEOBuddy also offers free tools and helpful resources to build a successful SEO strategy.
Learn more about SEO at work. Click here for details.